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Train With Purpose.
Inspire through Legacy.

"From CrossFit master athlete to  a motivational creator.
I don’t just train - I share the mindset behind the movement."

Gus White Fitness logo 2
Gus White CrossFit Coach & Master Athlete
About Me

ABOUT ME

Gus White CrossFit Coach & Master Athlete

Athlete. Communicator.

Master of Consistency.

I'm not here to be an influencer; I'm here to inspire through truth, discipline, and legacy. With decades of experience in fitness and communication, I've learned one important lesson: consistency always beats talent.

 

I'm a Master Athlete, a CrossFit Coach, and a passionate communicator who shows up every day - for the training, the message, and the mission. This platform isn't about selling workouts; it's about demonstrating what's possible when you train with purpose.

 

I create content for people who are tired of shortcuts and ready to build something real, starting with themselves. Legacy isn't loud; it's built rep by rep, and that's what I'm here to share.

What you see isn’t just luck; it’s discipline, consistency, and purpose. It’s the result of years of commitment.

I’ve trained for decades, and what I’ve learned goes beyond mere repetitions and sets. It’s about mindset. It’s about showing up with intention, even when nobody is watching. That’s the message I share in every podcast, post, and piece of content.

 

This is how I live and what I pass on to others.

 

Based in Mexico City, I speak to the world.

 

CrossFit CF-OL1 Course
CrossFit Coaching The Ageing Athlete Course
CrossFit Scaling Course
CrossFit Dumbbell Course
CrossFit Running Course
CrossFit Nutrition Course
CrossFit Weightlifting Course
Work with me

WORK WITH ME

No longer about booking sessions.
It’s about showing up with purpose — and building the mindset to last.

I don’t offer regular fitness classes anymore.
What I offer now is something deeper:

 

The mindset behind every rep.
The grit behind every choice.
The legacy behind every workout.

 

I train every day — not for a podium, but for a life built on discipline.
And I share that process through every podcast, every blog, every post.
Not because it’s easy — but because it’s worth it.

Want to feel what it’s like to train with purpose?

👉 Listen to the podcast

👉 Read the blog
👉 Follow the journey

It’s not just training.
It’s transformation.

Testimonials

TESTIMONIALS

Success Stories

Real people. Real effort. Real legacy.

I don’t build hype — I build discipline.
These aren’t stories of perfection.
They’re proof that showing up, again and again, rewrites what’s possible.
This is how progress looks when you train with purpose.

What they say about Gus.
These aren’t just reviews - they’re echoes of impact.
Every message reflects what happens when discipline meets authenticity.

“Gus, thank you for motivating me to overcome my inertia regarding exercise last year. I'm already feeling the endorphins and energy to start working out!”

Eric Alvarez Taylor, 54 y/o

January 26, 2024

“Gus, thank you for everything you’ve done this year. We hope to keep improving and growing with you next year!”

Alex Short, 30 y/o

December 21, 2023

"Over the past six years Gus has shown total commitment to my training. My body continues to improve and I am now thoroughly hooked! Gus has a deep understanding of the underlying fundamentals, and has constantly evolved our sessions to keep up with all of my strengths and weaknesses. Every week is a challenge, and every week is something new. His winning optimism is always a plus. Be careful, or he'll hook you too!

Erik Abildgaard, 40 y/o

June 14,2024

“Gus is an extraordinary coach with years of experience and deep knowledge. He adapts every session to your body’s needs, keeps you motivated and brings unmatched energy. Just look at his body  it says it all.If you’re looking for professionalism, human quality, and motivation, he’s your guy.”

Karamdeep Kaur, 50 y/o

April 2, 2020

“Gus isn’t just a coach — he’ll be your friend. He’ll go as far as training alongside you if needed. He’s your partner, and he’ll make sure you stay healthy, strong, and happy!”

Nuseir Yassin (@NAS Daily), 32 y/o September 22, 2022

“Training with Gus proves that you can get results regardless of age.He designs workouts that energize you, shift your mindset, and change your body.He’s a great guy — he helps you become who you can’t be on your own.A pleasure to train with Gus!”

Francisco Llamas, 48 y/o

August 27, 2020 

Coach Insights

VOLT MINDSET. COACH INSIGHTS

The fountain of youth is real, and I train in it every day. Age is just a number, and I’m living proof that it doesn’t define your limits -unless you let it.

 

However, lasting progress requires respect for three non-negotiable principles:

  • Smart, consistent training

  • Balanced, intentional nutrition

  • Deep recovery and quality rest

 

This isn’t merely a trend; it’s a legacy system built on strength, conditioning, and mobility—the trio that genuinely transforms both your body and your mindset. If you skip one, you block the flow.

 

LEGACY TIPS:

  • Little habits can lead to big impacts.

  • Train hardest when it’s most challenging; that’s where it really counts.

  • Focus on intention rather than just volume.

  • Hydration fuels resilience.

  • Prioritize sleep like it’s your next personal record.

  • Your body doesn’t care about age; it responds to your actions.

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Useful Links

USEFUL LINKS

Resources I trust. Tools I use. Pages worth visiting.

Nike logo
GOWOD Mibility First logo
Crossfit logo
Bear Komplex logo
btwb logo
CrossFit Games logo
Tayga logo
Wodproof logo
World Fitness Project logo
Sunny Health logo
Garmin logo
United Grid League logo
Nordictrack logo
Aerobic Capacity logo
Hyrox logo
Velites logo
MCU logo
Burgener Strength logo
Contact

CONTACT

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Gus White Fitness logo

Cell: +52 55 1706 9992

Mexico City, Mexico

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